Project Overview

StreetVal was created to simplify one of the most important stages of the property journey — understanding what a home is worth. Fabricatr was tasked with developing the complete brand identity, digital platform and user experience for a product designed to connect homeowners with trusted local estate agents through professional desktop valuations.

The challenge was to create a platform that felt approachable and consumer-friendly while maintaining the credibility and trust expected within the property industry. Every aspect of the project was designed to remove friction, increase transparency and create confidence for both homeowners and agents.

Design Approach

The platform was built around simplicity, accessibility and trust. We developed a modern brand identity and intuitive user experience that transforms what is traditionally a complicated process into a straightforward digital journey.

From onboarding and property submission through to valuation delivery and agent interaction, every touchpoint was carefully considered to reduce barriers to engagement and improve conversion. The visual language balances technology with professionalism, creating a brand that feels innovative without losing the human expertise that underpins the service.

Alongside the platform design, we developed a scalable brand system capable of supporting future product expansion, marketing campaigns and nationwide growth.

Outcome

StreetVal successfully reimagines the property valuation experience by creating a direct connection between homeowners and local estate agents. The platform provides a more transparent, efficient and accessible alternative to traditional valuation methods while helping agents generate qualified opportunities within their target market.

The result is a modern PropTech brand with a strong digital foundation, designed to scale across multiple services while maintaining a clear focus on trust, simplicity and user experience.