2026

Berkeleys Drummond

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Branding

Brand Assets

Logo Creation

THE PROJECT

Two leading local agencies, one elevated partnership.

The same team, raising the standards of estate agents in Canford Cliffs.

Berkeleys Drummond was created through the coming together of two established independent estate agencies, Berkeleys and Key Drummond, serving Canford Cliffs and the surrounding Dorset property market.

Fabricatr was brought in to create a new identity that could bring both businesses together while retaining the trust, local knowledge and reputation built by each agency over many years.

We developed a refined visual direction that brings the heritage of both businesses into a more contemporary and confident identity. Typography, colour, messaging and physical applications were brought together to create one cohesive brand.

The result is a distinctive new identity that feels established without feeling dated, giving Berkeleys Drummond a stronger presence within the local property market and a clear foundation for its next chapter.

THE APPROACH

Bringing two established estate agencies together required more than simply combining two names. Both Berkeleys and Key Drummond had built strong recognition and relationships within the local market, so the new identity needed to respect that heritage while creating something genuinely new.

The challenge was to establish a unified brand that felt premium and contemporary without losing the familiarity and trust associated with two well-known local businesses.

The identity also needed to work across a highly visible physical environment, from the Canford Cliffs office and window displays through to property marketing, print and digital communications.

THE SOLUTION

We developed a visual identity that brings together the character and heritage of both businesses with a cleaner, more contemporary interpretation of the premium Dorset property market.

Typography, colour, graphic elements and messaging were carefully refined to create a brand that feels confident, understated and recognisable without relying on the usual visual language of estate agency.

The identity was then extended across the wider customer experience, including office signage, window displays, property marketing, social media and supporting brand communications.

Particular attention was given to the physical office environment, ensuring the new identity created an immediate presence within Canford Cliffs while maintaining the considered, premium feel of the brand.

The finished identity gives Berkeleys Drummond a unified platform for growth — bringing two established businesses together while creating something that feels distinctly its own.