Website Design
Branding
Real Estate
THE PROJECT
A more considered estate agency.
Premium without feeling corporate, contemporary without losing the local.
Fabricatr was brought in to refine the brand’s digital presence and create a website that better reflected the quality, experience and personal service behind the agency. The goal was to move away from the conventional estate agency aesthetic and create something more considered — premium without feeling corporate, and contemporary without losing the familiarity of an established local business.
We developed a refined visual direction and bespoke website centred around strong property imagery, confident typography and generous spacing. Clear user journeys were created for buyers, sellers, landlords and tenants, allowing each audience to quickly find relevant properties, services and information.
THE APPROACH
The estate agency market is crowded with websites that follow almost identical structures, visual styles and messaging. Davidson Estates needed something that would immediately feel more considered while still remaining intuitive for customers searching for property.
The challenge was to balance brand and functionality. The website needed to showcase property beautifully, communicate the agency’s local expertise and make complex sales and lettings information easy to navigate, without allowing the experience to become cluttered.
It also needed to work just as effectively for four very different audiences: buyers, sellers, landlords and tenants.
THE SOLUTION
We approached the project as a complete digital brand experience rather than simply redesigning an estate agency website.
A restrained editorial design system was created using strong typography, generous spacing and large-scale property photography to give the brand a more premium and confident presence.
From there, we designed dedicated journeys for buying, selling, letting and renting, supported by property search, individual listing pages, valuation calls-to-action, landlord information and enquiry functionality.
The website was developed around a modular system of reusable components and CMS-driven content, allowing Davidson Estates to continually update properties, guides and information without compromising the design.
Every element was considered across desktop, tablet and mobile, resulting in an experience that feels consistent, fast and intentionally simple regardless of how a customer arrives.
We used Fabricatr for our website and branding, Lewis is so good at what he does & extremely patient! Highly recommend!
Beckie, Davidson Estates
Client
Davidson Estates
Industry
Real Estate Agency
Services rendered
Website design, Brand refinement, UX journeys, CMS build, Framer development
