Website
Branding
Surveying
THE PROJECT
The knowledge to proceed with confidence.
A contemporary identity for an independent surveying practice.
Fabricatr was brought in to create a more distinctive identity and digital presence for the business, moving away from the traditional, corporate aesthetic commonly associated with the surveying industry.
We developed a refined visual direction built around confident typography, understated colour and strong property imagery, creating a brand that feels professional and credible without becoming overly formal. The website followed the same approach, simplifying the different survey options and making it easier for customers to understand which service is right for them.
THE APPROACH
Surveying is a trust-led service, but the industry can often feel complicated, technical and difficult for homeowners to navigate.
Roberts & Co needed to communicate professional credibility while remaining approachable to people who may never have commissioned a property survey before. Complex services, terminology and different survey levels needed to be presented in a way that felt simple rather than overwhelming.
The visual identity also needed to stand apart from the predictable corporate branding seen throughout the property sector without compromising the confidence expected from a professional surveying practice.
THE SOLUTION
We created a restrained identity system that balances professionalism with a more contemporary and editorial visual language.
Typography, colour, imagery and layout were developed as one connected system, giving Roberts & Co a consistent presence across both digital and physical applications.
The website was structured around clarity, with straightforward explanations of services, strong content hierarchy and clear routes to enquiry. Level 2 surveys, Level 3 building surveys and valuation services were presented individually, allowing customers to quickly understand the differences and find the most relevant option.
The finished experience removes unnecessary complexity and puts trust, expertise and straightforward communication at the centre of the brand — giving Roberts & Co a platform designed to support the business as it grows.
Client
Roberts & Co
Industry
Property Surveyor
Services rendered
Brand identity, Website design, Content structure, Framer development
