Web Design
Brand Identity
Barbering
THE PROJECT
Sharper barbering, built for mobile.
Confident typography, strong imagery and a stripped-back system.
Fabricatr was brought in to create a sharper and more distinctive digital presence that reflected the quality of the experience in the chair. The aim was to build a brand that felt confident and contemporary without becoming over-designed or losing the personality behind the business.
We developed a refined visual direction alongside a bespoke website, combining confident typography, strong imagery and a simple, understated design system. Services, pricing and booking were brought to the forefront, making it easy for customers to understand the offer and secure an appointment.
THE APPROACH
Barbering is an increasingly competitive market, with customers often making a decision based on a brand’s social presence, website and overall aesthetic before ever stepping through the door.
Taylored Barbering needed to stand apart from the familiar barbershop look while still feeling approachable and authentic. The identity needed enough character to be memorable without overpowering the work itself.
The customer journey also needed to be incredibly simple, particularly on mobile, allowing someone to discover the brand, understand the services available and book an appointment within moments.
BRAND GUIDELINES
Acid lime against black — a stripped-back system that feels editorial rather than barbershop.
THE SOLUTION
We created a stripped-back visual system built around confident typography, considered spacing and strong photography, giving Taylored Barbering a more editorial and contemporary feel.
The website was designed mobile-first, recognising that the majority of customers would discover the business through social media or search on their phone. Navigation was intentionally minimal, with services, pricing and booking always within easy reach.
Clear calls-to-action were integrated throughout the experience, reducing friction between discovering the brand and making an appointment.
The finished identity and website work together as one consistent experience, giving Taylored Barbering a stronger platform for attracting new clients, building recognition and developing long-term customer loyalty.
Fabricatr completely transformed the way Taylored Barbering looks and feels as a brand. From the branding through to the website, Lewis understood exactly what we were trying to create and brought it together in a way that feels modern, professional and completely us. The whole process was straightforward, creative and really well managed. We’re genuinely proud of the finished result and have had loads of positive feedback since launching. Couldn’t recommend Fabricatr highly enough.
Henry
Client
Taylored Barbering
Industry
Barbering
Services rendered
Brand identity, Web design, Mobile-first UX, Booking journey, Framer development
