Nobody publishes rebrand prices, which is why every conversation starts with “it depends”. Here are the real bands we see in the UK market, what you get at each level, and — more useful — how to tell which one your business actually needs.

The price bands

• £500–£1,500 — a logo, not a brand. A freelancer designs a mark and hands over files. Fine for a startup that needs to look legitimate this month; it isn’t a rebrand.

• £2,500–£8,000 — the independent studio rebrand. Strategy conversation, positioning, naming if needed, logo and wordmark, colour and type systems, guidelines and rollout across your key touchpoints. This is where most established small businesses should be, and where we do most of our brand work.

• £10,000–£30,000 — brand plus everything it touches. Research, workshops, verbal identity, photography direction, full guideline documents, signage, vehicle livery, campaign launch. Justified when the brand carries a premium or multiple locations.

• £50,000+ — agency territory. Multiple stakeholders, brand architecture, market research programmes. If you’re reading a small studio’s blog, this probably isn’t you.

What changes the number

• Naming. Renaming a business (legal checks, domains, rollout) can add 30–50%.

• Applications. A brand that lives on a website is one thing; one that lives on vans, workwear, signage and packaging needs a system that survives all of them. Our Marine Aesthetics identity was designed boatyard-first for exactly that reason.

• Guidelines. A proper guidelines pack is what makes the brand usable without the designer — every rebrand we ship includes one.

• The website. A rebrand that stops at the logo while the old website stays live is money on fire. Budget them together — as Taylored Barbering did, launching identity and site as one move.

How to tell if a rebrand will pay for itself

Three signs it will: you’re embarrassed sending people to your website; your prices have outgrown your look; or you’ve changed what the business does and the brand still describes the old one. One sign it won’t: the business problem is leads, not perception — in that case fix the marketing first and keep the brand.

We’re happy to look at what you have and tell you honestly which band you’re in — including “keep the brand, spend the money elsewhere”.

Thinking about your own project? Tell us what you’re building and we’ll come back with clear thinking, honest scope and a plan — usually within a day.